California-based kombucha maker Revive is testing a new four-SKU shelf-stable sparkling kombucha line in 12 oz. cans, as part of what the brand called a refocusing on its core mission of replacing carbonated soft drinks.
Speaking with BevNET yesterday, Revive founder and CEO Sean Lovett said making the jump from 12 oz. refrigerated glass bottles to shelf-stable cans had been one of the company’s long-term goals. He noted the format opens up new possibilities in flavors, route to market, use occasion and audience, all of which position it as a product that can take on soda.
The canned line differs from Revive’s refrigerated product in more than just packaging. The line features lower sugar (5 g) and calories (20 g), with Lovett noting the four flavors — Cherry Hibiscus, Citrus Ginger, Mango Orange and Strawberry Lemon — were developed specifically with a lighter, more refreshing drinking experience in mind.