It took some serious (and at times gleefully not-so-serious) creativity to follow our dream of making good-for-you drinks that actually taste good…you know, ones that don’t remind you of salad dressing. We reimagined the process and even designed and built our production facility. Revive is our creative pursuit, but we know there’s hella creativity out there and collaboration leads to even more. That’s why we launched the fresh cREator series—to collaborate with other creative souls, emerging artists who remind us it’s healthy to have some wildly optimistic expectations. And because we know the arts, like other industries, have systemically and socially excluded BIPOC (Black, Indigenous and People of Color) creators, that’s who we’ll be collaborating with. Disparities like lack of exposure in galleries and commerce directly contribute to fewer opportunities and the racial wealth gap. To really celebrate and champion creativity, we can’t just recognize inequities in creative spaces, we have to work to end them. That includes us, at Revive we take this fight personally and advocate for creativity in its truest, fullest form. Here’s to all of us tapping into more creativity with our fresh cREators, read on to meet the artists and support their work.